We enable small & medium size businesses reach their potential as the linchpin of leadership success.
A linchpin is defined as “somebody or something that is an essential element in the success of something such as a team or a plan”.
Employee engagement is the linchpin that connects leadership to profitability and customer satisfaction.
Meet the team
-
Two-Time Author, Speaker,
B2B Connector, Training & Development Expert
Brian Butler enjoyed 35 years at The Allied Group where her served as both VP Sales & Marketing and VP Business Development. As a senior leader he was part of a team that made 12 strategic acquisitions, oversaw profound product and service diversification, and grew revenues from 3 million to over 50 million dollars. He is the author of sales and marketings books Find ‘Em Get ‘Em Keep ‘Em and In Search of…Customers!
Brian is a sought-after national speaker and has given numerous keynote addresses to clients that include AARP, IBM, and One Communications. He is the founder and principal of B&E Consulting Group and works with small-and-medium businesses on sales gap analysis, business development advising, leadership, organizational development and team building.
He is the father of eight children and a life-long resident of Rhode Island.
-
Author, TEDX Speaker, Business Coach, Networking & Referral Expert
Don Wilson earned his bachelor’s and MBA degrees from Bryant University, and he’s been a veteran of the mortgage lending industry since 1997.
As a seasoned mortgage professional, Don became part of the founding team of Province Mortgage Associates in 2005. As Marketing Director, Don coaches mortgage professionals, delivers sales education, and helps to produce creative marketing and community outreach programs.
Prior to his mortgage career, Don was a full-time musician performing throughout New England. In 2018 Don launched Prospecting Intelligence, LLC, helping business owners and sales professionals discover new ways to embrace uncomfortable change to create better active prospecting habits that produce new opportunities.
In 2020 Don released his first book titled, “What’s YOUR Woobie? – Simple Strategies on Your Uncomfortable Path to New Opportunities”, the subject of which landed him a TEDx Talk at Bryant University.
Most recently, he completed his certification to administer DiSC assessments and workshops to individuals and teams looking to improve relationships throughout their network.
Don is happily married and lives by the simple credo he’s taught his three children for years, “I try to make a stranger smile every day!”
Augusto “Cookie” Rojas — Regional Supervisor, Major League Baseball
“Since meeting Brian, I have been nothing but impressed! As a father of a large family, he has shown me how to manage my time as a professional and as a family man.
I highly recommend Brian for his professionalism, his ability to manage multiple projects and his sincerity. He is a very good and honest man.”
Karen Benz —Vice President of Coaching, Better Manager.us
“What distinguishes a good leader from a great leader is emotional intelligence...and Don Wilson has very high emotional intelligence.
He's very self-aware, he regulates his emotions well, he uses humor appropriately, he's empathetic, and he's a great speaker.”
About Us
Employee engagement is correctly viewed as an essential aspect of productivity. Extra effort, better ideas and strong morale all create the roadmap to a unified workplace culture. Research has verified higher rates of productivity, profitability and customer satisfaction exist among the most engaged work units. As well as promoting long-term employee retention.
Cogent Solutions encourages leaders to understand and value employee engagement as a vital driver of business success. Over his career, Brian Butler has held various executive positions mainly in sales and business development for both large corporations and family-owned businesses. He is the author of two books on sales and marketing. His primary success was derived from culture building and sales leadership in rapidly growing organizations.
Our approach to creating an engaged workforce has been culled down to a 5-step process focusing on the critical areas of leadership, sales, and customer service. Cogent Solutions is an Everything DiSC® Authorized Partner of Wiley Publishing and utilizes scientifically validated assessments and training programs to help ensure superior workplace outcomes.
Powering Clear Business Strategy by Optimizing People Development
Our focus is to cost-effectively enable small & medium size businesses reach their potential.
Small & medium business leaders need to access the same resources for developing people that very large organizations use- with far less required budget, time and energy. Small and medium businesses do not have the time, energy or resources to develop complex effective people strategies with proven highly researched tools.
We are the outsourced resource that provides the small & medium business owner the direct access to world class resources on a far more realistic, smaller scale.. Ultimately enabling that owner to stay focused on working in their business- while we help them work on their business.
Fast, Cost Effective Team Building for Leaders of Small & Medium Businesses
Cogent Solutions builds more effective teams by developing stronger self-awareness for individuals at their work environment. Everything DiSC® is the tool used to help company leadership understand themselves and their team. This tool enables more effective communication, which has a significant impact on your team's engagement and mindset.
Individuals are equipped with a common framework for better understanding themselves and others, and how to adapt their behaviors for working together most productively within their team.